Lshunter

F. E DODO TOYS Ltd was established in September 2008 by the students of Class XI C Group Agricultural School Scornicesti.
Is a trading company with 100% private capital that has as its object the marketing of games and toys.
The capital is divided into 14 140,000 RON social parts 10,000 GBP every organization.
The company is a company with limited liability.
The main objective of the company, in a first phase is penetration on the market for children's toys and objects and keep it off, and then to expand, opening new stores.
In achieving the object of commercial activity, the company performs operations on the development, upgrading and operation of the marketing capacity, buying assets, having the right to buy, rent or acquire through other means and get any rights, privileges or benefits in connection with any property, building, buildings, shops, stores, equipment and real estate.
F. E DODO TOYS Ltd put on the first plane in his purpose and customer satisfaction in a greater measure of cat desires his company motto is: "a sex toy to get a smile!".

]














a BRIEF HISTORY of)


Although we are a newly established company, we have a good view on the market and on our business.Business idea came to us after a session in which it was established by activity.When I was in the phase of the project, there were countless offers on the field, but we have reached a consensus as a result of which it was established that the business of the firm to represent commerce with games and toys.
The idea of trading with toys is not very innovative, but gives us the possibility of a flexibilitati and use her imagination.
Activities of the enterprise are complex, innovative and creative, but at the same time.The idea of a business shall not be presented only by a member of the firm, but all associates involved in getting favorable results.
Everything starts from a plan that is transposed into the sessions, to make modifications if necessary, and then put into practice the idea stages, finally to obtain a "finished product".
From the moment of creation and so far, the company has participated in the training firms ' Fair ' in Belfast, who have clinched 2 awards:
Multimedia-3rd Prize
-Artistic Prize Catalog
<< Regional training firms Fair Office in Bucharest where they clinched 2 awards:
-Mention the best promotional materials
-Mention PPT
<< Regional Fair of the training firms ' from Bristol:
-Note III-the best advertising spot
Daruirea result of however we work with training, but desire and perseverance which characterizes us.
Being a company of toys, we intend to bring into the foreground the desires of children of all ages, through understanding, perseverance and last but not least creativity.Moreover, the experience we have accumulated over time, made us to cover the key areas of our business.


Initially we plan to offer the best prices on games and toys.
And we offer.
Then we offer quality ... at the same prices.
Now we trust.
Trust in the word given in the period proposed, as required.
This is the key to our success!




b) GENERAL DATA

Company headquarters are located in Scornicesti, str.Firefighter, nr. 17, postal code: Olt 235600, Jud.
Tel./fax: 460.033/0249
Email: dodotoys@yahoo.com
Web: http://dodo-toys.ucoz.com
Serial no: ROCT in reg. J28/002/08
C.U.I: 1210087
Account IBAN: RO28ROCT001128-RON ROCT Virtual Bank
EURO: IBAN-RO28ROCT002128-Virtual Bank ROCT
Tax attribute: R of 09.11.2008
Schedule: Friday 8.30-11.30




Labor: total number of employees: 14









A. Popescu Ionela GENERAL MANAGER-Maksim
B. COMMERCIAL MANAGER-Liliana Barascu Magda
a. OFFICE OUTLETS-Mirica Valentin


b. SALES OFFICE-Robert Topala
C. MARKETING MANAGER Alina-Maria Pen
a. MARKET RESEARCH OFFICE-Nicholas Nicoleta
b. OFFICE PROMOTION-advertising-Vlaicu Elena
D. ECONOMIC MANAGER Cimpeanu-Silvia Cristina
a. OFFICE accounting-Georgian Iordache
b. OFFICE SALARIES CALCULATION-Urecheatu Ionut
E. HUMAN RESOURCES MANAGER – Bratu Andreea
a. the SELECTION of STAFF and OFFICE INCADREREA-Valeanu Ionela Corina
b. LABOUR PROTECTION OFFICE-Radu Daniel








II.DESCRIPTION OF THE MARKET



The creation of units of toys is a pretty difficult, and also the development of units of toys is difficult because it takes time, a Department of marketing seriously and personally responsible. Lately seen a stagnation of the market: the market of products for children. Between the months of September to November 2008, the purchase of toys was 48%. A worrisome if you mind the latest trends of consumers. The percentage mentioned above is due to the high prices charged by other companies and the relationship price-cali


II.DESCRIPTION OF THE MARKET



The creation of units of toys is a pretty difficult, and also the development of units of toys is difficult because it takes time, a Department of marketing seriously and personally responsible. Lately seen a stagnation of the market: the market of products for children. Between the months of September to November 2008, the purchase of toys was 48%. A worrisome if you mind the latest trends of consumers. The percentage mentioned above is due to the high prices charged by other companies and price-quality relationship let also desirable.
Success factors of this businesses consist in:
• product quality;
• prices for sale of products;
• promote your company name and activity;
• customer loyalty degree




a) CLIENTS


The main targeted market segment represents children (3-12 years), parents and other people aged generally between 12-40 years. As a rule, they want personalized toys and more. Customizing means recording the distinguishing marks of the toy company, i.e. logo, and name. Some companies, especially those highly known, prefers to burn only the logo and other customers find interesting to see your name printed on the toys.
In order to avoid unnecessary wasting of resources has been found that your best bet is to sell only on order. Once a customer has released an order is complied and its requirements. It is very important to win customer confidence. There are, of course, and risks, especially when it comes to a new customer with whom I have never collaborated. Always ask for evidence in these cases an advance on the client side. Apart from the fact that I gave proof through the prompt execution of orders, we managed to attract customers and by low prices that they practice. Thus, plush toys range from 15 USD to GBP 110, Dolls for girls varies between 15 and 150 RON RON, and RON masinutele between 15 and 170 RON. The price is very low, if compared to the other companies do comerciante toys.





b PRODUCT)

The main products of the company are jucariile plus.
In general, jucariile are used by children for leisure.Other times, jucariile are used for decoration or other activities. We also have a range of dolls. If the client is jucariile, we sell reconsiders impersonalized. In the case of bear the name of a firm, an order cancelled means the time and money lost. For this reason, the contract shall specify an advance of 30-35% for this kind of orders.
I made a promo material for the presentation in the form of flyers, leaflets, stegulete and special offers. Another method to make known to us firm is so little advertising in local newspapers and on local radio and television. Therefore, we consider that there is a real opportunity for starting a business with a reasonable profit, namely a store for the sale of such toys.



c) providers

Our products are purchased from the best manufacturers in this field, with a reputation on the Romanian market.We are usually with the following companies:
-F. E DISNEY BABY LTD
-F. E KIDDY ISLAND LTD


d) COMPETITION


If our company is represented by the competition, firms with the same object, such as:
-F. E ANGELS WORLD LTD
-F. E BABY WORLD LTD.
F. E-MAGIC TOYS LTD
The main point of these firms is experience and length of service in the field, but our company is new in area, is open to future offerings, to modern, from innovation.
Although we have fields nearby, our company is distinguished from celelelta by the power of persuasion of clients as our products are more suitable, good, competitive skills through experience in news, flexibility and quality-price ratio.


III. CORPORATE VISION

Decisions of a manager are embodied in 3 directions:

1. expansion
2. profitability
3. the autonomy of the

F.E. DODO TOYS Ltd focuses first on profitability and on autonomy.We will pursue our first expansion.Expansion of f. E DODO TOYS Ltd, will be this: will rent a commercial space in each of the major cities of the country. The maximum level you will reach f. DODO's TOYS Ltd, where he will stop the expansion, by the way, is when it will have a market share of about 80% locally and around 60% whole countries. Share established at local level is somewhat easy to achieve because the competition is not great. Not the same thing can be said about the established quota. You will reach the market share that over about 10 years; over 10 years the company will hold 23 stores all over the country. When you get to the features mentioned are